Lead Groups... Another great way to get high quality leads is by joining or forming a lead exchange group with local business professionals that cater to your ideal prospects, and who have already built strong relationships with them! A lead exchange group is a formal group of successful business people who get together every week, or every two weeks for breakfast or lunch, for about an hour to exchange leads. At every meeting, 2 or 3 members give a 10 minute talk about what they do and who their ideal prospect would be. Then, someone might share an idea that is helping them grow their business. They only allow one person from each industry into the group, so there is no competition. The criteria is they must bring in leads each month for another member, to remain in the group. Note: I'm not sure why more agents are not joining or forming a lead exchange group. However, they are missing out on a great opportunity. Lead exchange groups are a great way to get known in your community, and set up joint ventures.