Monthly Newsletters... It really surprises me that most insurance agents, financial advisors and financial planners are not in regular contact with their Clients, Family, Friends and Prospects! "Out Of Sight, Out Of Mind" Is A Deadly Mistake... Especially For Anyone In Life Insurance Sales!!! Life Insurance Sales is tough enough without you giving away the easy sales! Consider, everyday, your friends, neighbors, relatives and even some of your clients are buying the same products and services you're selling. But, they're not buying them from you! Why are these people going to your competition? Is it because they don't know you're in the business, or if you're still in the business? Is it because they never hear from you? Maybe the agent just happened to call them at the right time? Or, maybe they called the agent with a question? By sending a monthly newsletter to your friends, relatives, neighbors, clients and prospects, you are constantly reminding them of what you do (or in some cases, who you are) in a very non-threatening way. It's non-threatening, because there's no pressure to buy anything. Note: Remember, the average person buys life insurance 7 times during their lives. On top of that, many of them will buy DI Insurance, Long Term Care, Annuities, IRA’s, and other investments. When they are ready to make their next purchase do you want them to buy it from the first agent who contacts them, or do you want them to buy from you?