The reason they are struggling with these life insurance lead generation methods isn't because they don't work. It's because they were never given or learned the little 'insider secrets' and 'tricks of the trade' to making these proven methods work. Plus, they didn't follow through. They tried one method at a time. They were looking for 'one quick way' to generate a consistent flow of life insurance leads, instead of learning how to combine each of these proven lead generation methods into a complete life insurance marketing program that will consistently put them in front of more of the 'RIGHT' life insurance prospects in one month, than most agents will see in an entire year. (In spite of this economy)
What follows is a list of the best and the worst lead generation methods being used today, and the primary reasons why they aren't working for most agents, advisors and planners!
The Best Lead Generation Methods
Referred Lead Programs... There is no question that among the "million-dollar" producers that referred leads are the best prospects you can get. However, the majority of agents I talk to are frustrated with them, and aren't using them. Why? The main reason most salespeople have trouble with referred leads, is they haven't made themselves referable! People are not going to refer their family, friends, relatives, or associates to just another salesperson. If you want people to give you a referral, then you must earn the right to receive it, by providing ongoing service, following through on your promises, and establishing a relationship of credibility and trust. Note; The ultimate goal of every agent, advisor and planner (or any other businessperson) should be to put their prospecting on automatic, as quickly as possible. You want to be spending 90% of your time in front of prospects, making sales. One of the best, easiest and most cost effective ways to accomplish this is by making yourself referable and setting up a referred lead system that constantly generates high quality prospects...
