Dinner Seminars... While dinner seminars are somewhat expensive, ($4,500 - $5,000 with the mailing and dinners) they are still one of the best and quickest ways to generate lots of new prospects each month. When done right, you can be in front of 50 or more high quality prospects in less that 6 weeks from now. Unfortunately, there are two critical mistakes that 90% of the agents make with dinner seminars. One is they try to go cheap on the restaurant and/or invitation. For example, they'll run an ad in their local newspaper, to save money. The problem is the newspaper goes to everyone, and not just to your best audience. So, you generally end up with a lot of the wrong people attending. To get the right people to attend your dinner seminar, you have to specifically invite them. You need to target your message to a specific group of people meeting the right criteria. However, the biggest reason why advisors struggle with dinner seminars is they are only able to set appointments with 10 to 30 percent of their seminar audience. And, then half of those appointments are canceling or are no shows. There are several reasons why this occurs, but the predominant reason is the advisor is not getting their audience emotionally involved in the seminar. If the prospect does not see and understand how the information relates to their situation, and how they'll benefit by meeting with you, then why should they set an appointment? Note: With a little coaching and some small changes we've been able to help agents to set appointments with 70-90 percent of their seminar audience, and those appointments are sticking.