Educational Workshops... One of the most overlooked and very best ways to find new prospects and introduce them to the services you provide, is with an educational workshop. Would you agree no one wants to meet one on one with a salesperson! The beauty of an educational workshop is that for the prospects there is safety in numbers. People feel much safer coming to a workshop than meeting one on one with a salesperson. It’s a non-threatening way for them to get to know you, see the type of work you do, and the help you provide. The beauty of the educational workshop for you is that you can offer them in small groups. They cost very little to hold, at generally less that $200 per event. And, because they are considered a public service you can hold them almost anywhere - in your local library, association rooms, conference rooms, etc. However, most agents have no idea how to get the right people to attend their workshop. Note: To get the right prospect there involves personally inviting the people you already know; friends, family, relatives, people you do business with, client referrals, joint venture referrals, people who have asked for your free information booklet and more.