If you want to close more sales, then have a genuine conversation with your prospects. You will soon discover what it is that they really want. The problem is that most people don't know what they want. Or they have trouble expressing it. Some people know what they want but they're unsure of how to get it. And, that's where you come in.

By asking pertinent questions and paying attention (listening) to their answers, you can discover a lot about your prospect. Then, you can guide by asking more questions to help them to get what they want.
That's the role you fill as an advisor and that's how you help your prospect to sell themselves. And, you'll keep customers coming back to buy more from you.

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